About me

Hello! I am Sam, an Italian designer, currently working and living in London. Since I started my career I have been privileged to live in three countries: Italy, Canada and the UK. Working and living in those three amazing places allowed me to experience first-hand different lifestyles and cultures. These experiences made me who I am now: a person eager to learn every day more and keen to design the next great product.

Some of the highlights of the past ten years have been: encountering a bear whilst horseback riding in the Wells Gray Provincial Park (BC), Ice skating for several kilometres on the Rideau Canal in Ottawa at -20C, Hiking on the Path of Gods overlooking the Amalfi Coast, meeting and chatting with Placido Domingo at the Royal Opera House in London, share the joy of fellow ex-pats whilst we have been proclaimed naturalised British Citizens. There is so much more I could add to this list, but I will keep it short for now!

Throughout my career, I have worked as a Designer both agency side and in-house for a great variety of clients and businesses. Currently, I am working as a Designer for the Italian born fintech Moneyfarm.

My multidisciplinary role allows me to work on the UX side of the business to create meaningful experiences for our customers. Leading with a content-first approach, followed by research and user-centred design, I take on a project from start to finish. I am also responsible for the production of user journeys, prototypes, user tests and UX/UI design.

I am a very active person, and I love to learn new skills all the time regardless this being a new tool or a new recipe. I am incurably curious and I love to collaborate with like-minded designers and be in touch with people that enjoy great design and meaningful relationships.

In my free time, I love to ride my Trek bike, run along the Thames, cooking and to improve my black and white photography skills.

If you feel that I may be a good fit for your company do not hesitate to get in touch and let’s talk about what I could help your company with.

A picture of me standing near a wall

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